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IT
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perspective. We are no longer living in a mobile first world, we are now a mobile only world.”
Mobile app
There are two main challenges for the success of a mobile app: 1. Build an online presence worth downloading. How and when will my clients get to know about my app? The decision about which app to download does not occur the moment a mobile user visits the app store. It is recommended that the company promotes itself via the different online and offline channels. In Gibraltar, the use of videos and animations on social platforms like Youtube are effective and efficient, especially in the B2C market.
Mobile apps are exceptional tools with which to increase growth, although users are mindful to keep apps on their devices which are of high quality and provide good value for money. Mobile app development generally requires a larger budget than the design and
development of a website. 2. Build an online presence worth using.
One out of every four downloadable apps are not used mainly because of the lack of incentives or interest. Despite this, offering discounts on future purchases and exclusive content are ways of maintaining the interest and usage of these apps by clients.
So what app should I build now? There are a number of points that should be kept in mind when it comes to putting together a mobile app. It is recommendable to contact a web/app design agency with experience, which is based locally, if possible. This will ensure fluent communication throughout the project, help out in the technical aspects and provide guidance about the latest practices when it comes to planning the app’s structure and content. For the purpose of simplifying the equation, time and value are relevant terms when it comes to developing any mobile strategy.
1. Time. Optimising time is the priority for the consumer. The increase in use of smartphones and mobile apps demonstrates this fact. The consumers want the best search results, the best offers, the best service, all in the moment. One of the clear advantages of apps over websites is the speed of connection. Speeding up the paying procedure or simplifying the exchange of information when providing a service are highly-regarded by clients.
2. Value. The apps that work are those that simplify the consumers’ lives.
Generally, users do not want to just see content related to the company and its history but instead are looking for real solutions to their needs.
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28 Gibraltar International
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