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Technology
A database - essential for business
For over 18 years Piranha have been developing database driven web-based solutions for all types of local and international businesses, Managing Director, Julian Byrne, reports on the latest technology
The use of a correctly structured database is essential for the survival and success of a business in the current market. Technological advances provide useful tools for the improvement of internal management, the optimisation of resources and the increase of sales. In addition, these databases are ever more accessible to the budgets of small and medium-sized businesses.
Customisation
Nowadays many companies operate in both local and international markets at the same time. Due mainly to the advances in the digital era, the rise in e-commerce and the disappearance of barriers towards international commerce, the expansion of markets out of the local environment has never been
simpler. The search for standardisation in business processes whilst maintaining brand identity has been a constant concern for companies as they grow. That said, there is a rising trend toward the customisation of what’s on offer depending on the tastes and preferences of clients, because although the companies operate in open and globalised markets, they also compete in local markets.
The personalisation of products and services to the specific tastes of the clients is becoming a key factor for the success of a business in the 21st Century. A very good example of this movement is McDonalds restaurants. McDonalds is without doubt the global leader in the fast food restaurant sector. Its restaurants can be found in over 100 countries around the world, with their
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Gibraltar International
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